Conducted virtually via Zoom, this offering consists of an hour-long college counseling “game plan” session for 2026 graduates, i.e., seniors applying fall 2025. Rural vs urban? Far from home vs close to home? Small liberal arts vs large research university? Private vs state school? Sports recruitment vs walk-on? Financial-based aid vs merit-based aid? Designated art school vs general interest? These are just some of the aspects of the college search that we’ll brainstorm. My background in PR, marketing and branding comes into play when I advise students and families on what constitutes the “perfect fit” regarding colleges. How to compile a manageable list of schools; how to configure itineraries if/when touring; how to prepare for interviews; how to determine an application strategy: We’ll talk about the importance of “academic rigor” and test scores in the era of Test-Optional, grades, APs, teacher recommendations, community service and summer experiences, sports achievements, art portfolios and fine arts performance, among other aspects of your student’s high school life. In this hour, I’ll help your student get started on the college search journey!

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